About us

Welcome to Claret

Claret isn't just another software platform. We're the revolutionary force in the beverage alcohol industry, aiming to transform how businesses manage their supply chains.
Our mission?  To help you and your BevAlc business leave behind archaic, spreadsheet-based planning tools and step into a future where decision-makers move with confidence and control.

We understand the challenge

The beverage alcohol industry is unique, with its intricate dance of demand and supply, unpredictable crop yields, working with distributor partners and evolving consumer tastes. We understand the complexities involved and created Claret with a deep understanding of them.
We're here to help make things easier for you. Our platform is not just built for the industry—it's designed by people who are from the industry.

What makes Claret different

At the heart of Claret is our belief in empowering businesses with tools that are not just advanced but also intuitive. With features like Sales Collaboration, Make Planning, and Crop Supply Planning, we offer a 360-degree view of your supply chain, enabling you to navigate risks and seize opportunities with unprecedented clarity.

Claret: more than software, a strategic partner

Our approach is grounded in a blend of contemporary innovation and a deep passion for the success of the beverage alcohol sector. Claret stands not merely as a tool but as a partner, committed to facilitating a smoother, more predictable path to achieving your business goals. We're fun and creatively curious, yes, but we're also deeply serious about making a tangible difference in your world.

Behind the tech:
Meet the Claret team

Behind the software, the planning and the forecasting, and the AI models there is an awesome team of humans. We are lucky to have their passion and skills to build upon.
Shawn Zizzo
Shawn Zizzo
Founder and CEO
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Shawn Zizzo is the founder and CEO of ZAM Apps, the company behind Claret. Shawn leverages over twenty years of supply chain planning expertise, spearheading innovation with an entrepreneurial yet collaborative spirit.
Amy Curran
Amy Curran
Product and Project Leader
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Amy is from Ocean Grove, Victoria, Australia (but you may have caught her here in California during Unified, or at WIN Expo), and she works in Product Management at Claret.
Donna Robinson
Donna Robinson
Director of Software Development
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Donna Robinson resides in Portland, OR, is originally from the West Coast, but “left my heart in 🗽NYC.”Donna is our Director of Software Engineering here at Claret.
Matt Strauss
Matt Strauss
Software Developer
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Matt is passionate about machine learning, software development, and mathematics. With a strong foundation in computer science and a natural aptitude for problem-solving, Matt loves the work that he does at ZamApps.
Vincente Garcia
Vincente Garcia
Software Developer
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Vincent is not only an impressive software developer, but also Claret's senior taco advisor.
Outside of the supply chain app dev world, he is part of Mokiki, an animation studio with clients like Cartoon Network, Disney, Riot Games, and Nickelodeon!!!
Marcio Gutheil
Marcio Gutheil
Art Director
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Marcio Gutheil works with our branding, marketing, web, and sometimes product design at Claret. Also, if there are any wine-tasting trips on the agenda, he is in.
Krista
Krista Ehrenclou
Technical Developer
& Winemaker
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Krista is a technical developer and our resident winemaker with over 15 years in wine production and data management.
Lars Verspohl
Lars Verspohl
Data Visualization Engineer
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Lars sends us his wisdom (and code) from the UK but he is originally from Germany. He is the Data Scientist for Zam Apps—the company behind Claret—and focuses on data visualization

Your invitation to revolutionize

Imagine running your beverage alcohol business with an unprecedented level of insight and foresight. With Claret, this doesn't have to be a fantasy. We're here to replace outdated spreadsheets and patchwork solutions with a unified, industry-specific platform that puts you in control.