
Sales and operations planning vs demand planning
This post highlights the differences between demand planning and sales & operations planning (S&OP) in the beverage alcohol industry. Demand planning focuses on forecasting customer demand using historical data, market trends, and consumer preferences, enabling businesses to optimize inventory levels and meet service targets. On the other hand, S&OP is a holistic process that balances demand and supply planning to align with the company's overall objectives, promoting collaboration between departments.
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